The Impact of Athlete Sponsorship Paper - 1100 Words

The Impact of Athlete Sponsorship In Helping Nike Develop a Nike Develop A Strong Brand (Research Paper Sample) Content: STRATEGIC RESEARCHNAME:INSTITUTION AFFILIATION:DATE OF SUBMISSION:INTRODUCTIONNike international company is a United States based company involved in manufacturing sportswear and sports equipment. It has its headquarters in Beaverton, Oregon. Nike is the leading manufacturer and supplier of sportswear and equipment. Additionally the company is involved in running retail shops around the world that sells the companyà ¢Ã¢â€š ¬s products. Founded in 1964, the company has grown over time and expanded its productions in order to meet the market demand. The company has also four main subsidiaries namely Cole Hannah, Converse Inc, Hurley international and Umbro that manufacture other popular products. Nike manufactures a variety of products. Initially they manufactured track running shoes. Currently, they make jerseys, shoes, shorts, and base layers used for different sporting activities. In order to make large sales Nike has contracted over 700 shops around the globe and o ver 45 countries with their offices. Most factories that manufacture Nike products are located in the Asian continent namely China, India, Thailand, Vietnam, Malaysia and Philippines.Nike cooperation has a mission of being the source of inspiration and innovation to all athletes around the world. According to the founder of the company, Bill Bowerman, an athlete is defined as any person with a body. The company has become an inspiration by making people remain proud of using the Nike products. The inspiration can be drawn from the companyà ¢Ã¢â€š ¬s efforts to protect the environment as a social obligation and manufacturing products that surpass the clientà ¢Ã¢â€š ¬s expectation. The company also aims to be the centre of innovation by ensuring all its products are unique and meets the customers ever changing expectations. The company has a vision to carry on the legacy of thinking innovatively in order to develop products that aid athletes realize their potential, or create busin ess opportunities and value for shareholders investments.In the past, the Nike cooperation through proper governance has worked towards attaining its mission and vision. In pursuit of its mission, the company has produced quality products that have been widely accepted all over the world. The cooperation has also taken an initiative to sponsor athletes around the world, providing them with the support they need to be successful. The company has used the new technology to improve the existing products. In working towards realizing its vision, the company has since its inception build customerà ¢Ã¢â€š ¬s confidence by selling them quality products. It has created business opportunities by contracting other companies to make supplies of raw materials, employed people around the world to oversee the operations and sales. Since the company has goodwill, it is expected to make more sales. It is likely for more investors to invest in the company so that they may have a share of profits made by the company. This has lead for the company to rapidly expand and acquire strategic companies.Despite of Nike cooperation having a strong market base, it faces stiff competition from other companies like addidas and Reebok. This makes it necessary for the company to have an analysis of the market and the ability to penetrate in the competitive market. It is therefore essential us to analyze the companyà ¢Ã¢â€š ¬s current competitive situation through the porters five force analysis. On the supplier power, Nike cooperation has the power to determine the market price since it controls a large customer base. Secondly, the company faces the risk of losing its customers to other companies if they raise the price. This is because the customers have the power to choose the product of their choice. Thirdly, competitive rivalry would count if the other companies offer attractive offers like you do and have quality services. For example, if Addidas offers quality products similar to t hose of Nike then Nike is at a risk of losing its customers since they are likely to be indifferent. Another factor is the threat of substitution. If Nikes products are not unique there is a risk of substitution and lastly incase the industry has a treat of new entrants, the company is threatened its power to control the market. Due to the large initial capital and high marketing costs. Nike is likely to face threats of new entrants into the market. The five forces are essential in the decision making process since the company is able to determine the level of competition it is facing.Intensive strategies are strategies that involve intensive efforts and energy t o improve a companyà ¢Ã¢â€š ¬s competitive position in sales of the existing products. These strategies are crucial for the success of any organization. The main intensive strategies include market penetration, product development and market development. The Nike cooperation has sought to increase its market share of its p roducts through intensive marketing efforts. The company has heavily invested in creating awareness of its products to the public through popular athletes and sportsmen. It has also sought to increase its market share by increasing the sales personnel and offering offers on their products. The organization has targeted areas that markets are not saturated and present usage of products can be increased significantly. The company has increased economies of scale in order to gain competitive advantage.The second intensive strategy is that the company has introduced its products to new geographical areas. Since some of the markets like the United States and Europe have become saturated, Nike cooperation has sought for new markets in Africa to maintain a competitive edge. This is intensive since a lot of research is done before an investment is done. The last strategy is product development. The Nike cooperation has developed its existing products through innovations. The company has inv ested on research activities on ways of improving the service delivery. The company has also spent a lot of money marketing the newly developed products.A SWOT analysis of Nike international company reveals that the company has its strengths, weaknesses, opportunities and threats. These can be analysed as follows, the strengths include it is a professionally competitive cooperation...

Prosperity and Immigration of United States Nikola Tesla...

The nineteenth and twentieth century was a time of enormous prosperity and vast immigration for the United States. These two have a close correlation to each other; the U.S.’s prosperity was mostly as a result from the few ingenious immigrants that fled their home country for a better life in the U.S. Andrew Carnegie and Albert Einstein are a few examples, but none can compare to one man, one man that would change the way the whole world would view the power of electricity. Nikola Tesla was born on July 10, 1856 in Smiljan, Lika, which is a region of Croatia. His mother was an inventor in household appliances and managed their family farm. His father was a Serbian Orthodox clergyman. He had three younger sisters and one older brother. His†¦show more content†¦Edison’s company was well known for their low, tightfisted wages. Edison replied to Tesla, â€Å"Tesla, you dont understand our American humor, and exempted the $50,000 award and only offered him a $10 ra ise in his monthly pay, Tesla refused Edison’s offer and quickly resigned. For Tesla, direct current was too insufficient because the electric current only flowed in one direction and was prone to frequent power outages due to its inability to supply such a high voltage. Power house had to been laid out every two mile intervals to keep up with the power demands. This inhabited it to travel long distances, but at that time it was the only power system that was used throughout the U.S. Tesla saw the disadvantages and inefficiency of direct current and came up with the idea of alternate current, or AC. Alternative current was much more efficient because the electricity ran through a polyphase principle. In alternate current, the electric current changed directions 50 to 60 times per second, and it could be used at a very high voltage, making it much possible to travel long distances without the use of power houses every two miles. It was clear to Tesla that alternative current was the future for a full transcontinental power grid. Edison disagreed with Tesla’s idea of alternate current and persisted that his direct current was and is the only way to power the homes and businesses of millions. Tesla reached out for someone who saw the potential forShow MoreRelatedImportant Factors Leading to the Gilded Age Essay1749 Words   |  7 Pageswere several factors that led the American economic prowess and prosperity. The Americans were blessed with natural resources and a liberal immigration policy to ensure steady work force. Yet, the most important factors were technological innovation and entrepreneurial ability. As America pushed further into the latter half of the nineteenth century, the country, as well as her people began to change. According to the United States Census of 1870, the U.S. resident population was approximately

Faith and Reason Creacionists and Evolutionists - 1249 Words

Many people believe that Christians have to reject evolution in order to believe in the biblical account of creation in Genesis 1. Scholar and author John Walton, as well as physician, Francis Collins argue that this is not necessarily true. Walton reminds us that we have to read the Bible carefully, as it was not written for us but for the Israelites. Walton also argues that observing natural effects does not mean that we have to remove God from our thoughts. He cannot just reveal all the scientific details that were going to occur because the past generations would not understand. The Bible is the proof of His love and patience for humans, not a science textbook. Even though it was not for us, we still read it since the Scripture is†¦show more content†¦Only our creator knows everything, and that is God. Again, I completely accept Collins claim. Even when we have trust, reason should still be behind it. We should have complete faith in God, who used physics reasons to help organisms survive during evolution. If the gravitational force was stronger or weaker, we would not be able to live on earth. In Genesis 1:2, we know that the earth was formless after the explosion. An indistinct earth cannot have consistent forces, and so humans would not have been able to live (Synder, 2009). God fixed the sky on the second and third day, and metaphorically it means that He made the physical constants accurately work. Gravity has been constant throughout the history of Earth, and so it played a big role in evolution of life on Earth. In Matthew 22, someone asks Jesus about the greatest commandment, and Jesus replied loving God with all your soul and mind . Using faith will get a person in a close relationship with God, but reasoning (mind) will enhance that relationship (Pollack, 2013). For example, faith lets us to follow in His footsteps by showing love, patience, kindness, forgiveness, and humbleness to others. The mind will let us understand why we should lov e, be patient, etc. Collins nailed perfectly on explaining this assertion. For example, in Genesis 1, it says that God created humans out of His own image. The icon God in people means that they have a little bit of His holiness in them. Some people

Academia and Text Matching Software free essay sample

Scabies (2007) argued that the electronic text matching software is not the solution to eliminating plagiarism because the soft. Are only focuses on text matching of paper under review with documents (journals, articles, e-books and conference papers) found on the internet or which has been previously submitted and this is a limitation because the only detection are focused on electronic materials without considering some non-electronic paper based documents which could still be plagiarisms.Walker (2010) stated that with the development of text matching software such as the turning plagiarism detection was made easier, however he emphasizes that the turning detection software is not 1 00 per cent efficient, it merely identifies and matches materials present in a document uploaded to turning website to materials available on the internet. Walker (2010) describes the electronic text matching software as a tool only suitable for detecting word for word or direct plagiarism in electronic form and the refined ones from the paper based sources are not easily detected. We will write a custom essay sample on Academia and Text Matching Software or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Moreover Carroll and Appleton (2001) argued that the turning is just an option for measuring plagiarism and that alone cannot be used as a basis for judging good scholarship practice. In addition Carroll and Appleton (2001) insist that the use of electronic software for detecting plagiarism requires human application and interpretation and that using turning alone as a medium for plagiarism detection is not proficient.According to Barrett and Malcolm (2006) the electronic text matching software (turning) only indicates possible plagiarism without any certainty, it is left to the tutor to determine the extent to which the writer has plagiarisms or included some sources in the paper without acknowledging where they were acquired. In conclusion the concept of plagiarism cannot be overemphasized. It has become a factor that has affected good academic scholarship practice and has created an avenue for educators to develop methods for detecting and dealing with plagiarism.The development o f the electronic detection software such as the turning has enhanced the detection of plagiarism however it cannot be relied upon completely because it is not effective. In addition it is important to understand that the best way to detect plagiarism is to use both the manual method which involves educators and he use of electronic text matching software such as turning.